Friday, August 16, 2013

Sex Sell Virgin Queen of the hurdles

Sally Pearson is not the biggest thing in women's hurdles, and a 100m gold medal won't change that. Sally Pearson wins, Lolo Jones sells Athletics.
The American was the second fastest qualifier in the heats behind Pearson today, after just barely making the team Athletics. She won a couple of world indoor titles but her main peak came when she clipped the second to last hurdle in Beijing while leading the Olympic final and stumbled into seventh place. She was at that time very fast and a very good thing to win gold having recorded the quickest time before the Olympics. But she didn't win, she stumbled and lost.
She lets her sport do the talking, but it tells a less engaging narrative than Jones life 

It is a familiar pretty female sports star ''sex sells'' story except she has given it a teasingly contradictory twist by declaring ''NO SEX HERE''. She announced on Twitter that she was a virgin and was intending to remain chaste until a ring was on her finger. She has done interviews subsequently speaking openly about her virginity and describing it as harder work than her degree and Olympic training.
Why we know this much of an athlete is part of the Lolo Jones story that is intertwined with the reality of modern media - we shouldn't care but do, we shouldn't be interested but we are.
''I don't care what anyone else is getting,'' she said before the Games. ''You can talk about all that, but you've still got to mention my name.